is it time for a website redesign?
It very well maybe. The problem is, many businesses have trouble telling when it’s time for a few changes and when it’s time for a complete overhaul
The thing about a websites is, you can’t get by with a bad one.
Sure, you can employ new techniques and continuously refresh your old pages, but if your site’s just plain bad – with outdated content to boot – you still won’t achieve the rankings you want.
And while a redesign will definitely take work, it’s well worth the time and investment.
Here are some things to consider.
- Is you website ugly
- Does your website perform
- Is the website built on the correct platform
- Is it technically sound
- Does it have a good user experience
- Does your website work with the latest technologies
1. If It’s Not Mobile Friendly, You Need a Website Redesign
Mobile first marketing has been the norm for years. And as of now, it’s no longer an option. It’s a must to be successful.
Why? Because users spend on average 69% of their media time on a mobile device. As a business, you need to reach your audience where they spend most of their time.
If customers want mobile, that’s where your business needs to be. Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead. Which means you’re not just losing business, you’re handing it over to a competitor.
2. If Your Site Speed is Slow, You Need A Website Redesign
Nothing kills a user’s experience quicker than a slow load time.
Usually, they don’t stick around long enough to even have an experience.
According to surveys done by Akamai and Gomez.com, nearly half of web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds.
If you operate an e-commerce store, it gets even worse: 79% of web shoppers who have trouble with website performance say they won’t return to the site to buy again.
3. You Need a Website Redesign if Your Bounce Rate is High
A high bounce rate is a something all marketers should take seriously.
Your bounce rate is the percentage of visitors who come to your site but leave without visiting any other pages.
So if you have a bounce rate of 75%, that’s means 75% of visitors are leaving after landing on just one page.
4. If It Looks Dated, it’s Time For a Website Redesign
We hate to break it to you, but in the case of websites, looks are important.
We’ve all seen the old ones. They’re usually filled a big, non-scrollable site filled with text and one solid background color.
Generally, your website should have the following:
- Good visual design – visually pleasing is what we’re going for here.
- Good content – “good” content here translates to relevant. It should, as always, be catered to the user. Your value proposition should be stated here, and tell users what’s in it for them and what separated you from the competition.
- Easy navigation – users should never have to hunt for the relevant pages. Instead, you should have clear and easy navigation, usually at the top of the site or along the sidebar, to point them clearly the right direction.
- A call-to-action – this tells users exactly what you want them to do to take immediate action on your site. What that is will vary by brand and industry, but always test it. The text, the colors, the placement, everything.
5. If Your Industry Has Evolved, You Need A Website Redesign
Business changes with the times (just look at marketing).
If your business or industry has changed, make sure your website has too.
Often, you’ll find a brand that talks a big game about certain products and services, only to find little information about them online.
While this can sometimes be a quick fix with a little added content here and there, if the shift is major enough, it may warrant a major change.
6. It’s Time For a Website Redesign if You Can’t Easily Update Your Content
relevant, consistent content is one of the surest ways to rank high in Google and Bing and keep the traffic coming.
But if it’s too difficult to keep the updated consistent, you’ll fall behind your competitors.
Not only that, but because SEO is constantly changing, it’s important to be able to easily get in and tweak, add to, and optimize pages as necessary.
One of the best ways to make sure you can easily update all content is through a content management system (CMS). Many popular website platforms like WordPress and Drupal double as a CMS. If you don’t have one in place, it’s time to consider a platform that will support your content needs.
7. Your Website Still Uses Flash
In the late 90’s, Flash was the “it” platform for stunning websites.
Then in 2010, Steve Jobs banished flash from iPhone, and it was all downhill from there.
These days, it’s an SEO sin, and most modern browsers no longer support it. Because of that, it can cause websites to load extremely slow, and due to lack of support often times the flash doesn’t work at all. Flash is incredibly insecure adding to the problem.
8. You Need a Website Redesign If Your Conversion Rates are Low
One of the biggest signals of an under-performing website is no or poor conversions.
There can be many reasons for low conversions, and not all of them mean an entire redesign is necessary. But similar to bounce rate, often times the cause of low conversions is a bad user experience.
Start by setting up Google goal tracking and conducting a conversion analysis audit.
9. Your Website is Inconsistent
One of the biggest factors in a successful website is user experience. And if you’re website is inconsistent you are not providing that.
By consistent, I mean a few things. First off, consistency in design. A small color, logo, or header change could be enough to throw viewers off. Also, make sure the tone and voice of your brand is consistent.
If you’re going for an authoritative tone, don’t include one page or post from an amateur’s perspective, or include too much humor or sarcasm if that’s not what you’re known for.
The look, feel, and function should remain similar across all pages of your site. One thing to watch for is any recent updates you’ve made to pages. Often, rather than undergoing a full redesign brands will focus on improving and updating just a few lagging pages.
Don’t worry, we can help
If any of the above are issues you’re website is facing we can help. We offer full website redesign and marketing service to help increase your sales and drive customers to you business.